The Age of Brand Transformation

Brand Transformation

11th August 2020

By richard

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The Age of Brand Transformation

At Harrison, we are transforming ourselves. Beyond mere graphics and interiors, we are constantly finding new ways to get inside our clients home and be a part of their life as branded content, branded entertainment and branded space.

But clients are transforming themselves, too. New cultural modes of performance are emerging from new network-based social behaviours and conversations. With millions of people able to share ideas, opinions and experiences in a single online space – and generate billions of web page impressions every month – these behaviours and conversations are creating a seismic shift in the traditional balance of power that once existed between customers and companies.

As content is increasingly delivered via personalised and self-scheduled social webs, viewers – not broadcasters – this will decide when, how, why and what is experienced. And they will dictate who they share those experiences with.

Our Strategy and Brand document provides a snapshot of our recent brand transformation work click on this link to access.

Harrison can help you in this age of transformation do drop us a line to find out more.  richard@harrison.hn

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