Strategy

Change is hard……….Creative brand irrelevance is worse.
Harrison help businesses tackle their business challenges and seize their opportunities. We build brands with a story that thrives across every channel and every customer touchpoint that inspire and engage people.

Our approach ensures that we create innovative brand personalities and interiors that are relevant, agile and always distinctive and memorable.

Strategy gallery

Strategy – Diagnostics Tool Kit

  • Market Trend Analysis
  • Target market and Offer relevance
  • Brand audit of the Customer experience
  • Competitive review
  • Business performance – metrics
  • Operations audit: standards, procedures, controls
  • Stakeholder Interviews
  • Development workshops
  • Market Opportunity matrix

Strategic Brand Positioning

  • Brand Positioning – New Concepts
  • Brand Positioning review – for existing brands

 

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Strategy examples