Services: Insights and Consumer Research

Consumer Insight

 

What is Consumer Insight Research?

Understanding your consumers’ needs and wants has become essential to adapt to change and future-proof your company. Listening empowers you to learn from and talk to your customers in order to create ever-improving brand experiences. Businesses with quality data are more likely to collect actionable customer insights, which can help them grow their bottoms line in the long run. We recently completed research on the Sports stadia sector.

Why is Consumer Research important?

When consumer insight research is conducted properly, it improves the effectiveness of how a company communicates to its customers, which is likely to change consumer behaviour and increase sales.

The Harrison Approach

Through access to global specialist sector research sources as well as our own, Harrison continually review sector trends, consumer insights and behaviours as well as ethnographic research to help our clients understand potential new revenue opportunities, consumer sentiment and how to differentiate themselves. Our proven research methodology of deep analysis ensure that the resultant brand strategy and marketing communications are underpinned by insight, data and changes in both external and internal business dynamics.