Concept Innovation

We create a detailed brand vision that articulates your market opportunity, brand positioning, definition of your proposition, customer worlds, archetype, values, tone of voice and vision.

Concept Innovation gallery

Our unique 1 day brand vision workshop explore your ideas, thinking and heritage that has shaped your brand or new idea.

The outputs from this workshop form the creative brief as well as a direction for the future visual expression through brand and interior design, interior graphics and marketing communications.

The workshop uses a tried and tested methodology and explores areas such as;

• Target Customers and Customer Personas

• Competitor Overview & Market Positioning

• Brand Archetypes – Karl Jung work on personality traits.

• Harrison’s Brand Model, (Essence, Brand and Tonal Values)

• Messaging Hierarchy

• Competitive advantage/compelling brand differentiators.

• What will make you famous/memorable?

Concept Innovation examples