Services: Strategy Workshops
What are Strategy Workshops?
A strategy workshop brings together stakeholders to review the strategic, finance and marketing objectives of a business by reviewing what the company is trying to accomplish, current progress, required resources and plans designed to improve and anticipate future sales and performance?
Why is a Strategy Workshop important?
Companies are always facing challenges in their sector, so the need to regularly discuss where they are, understand any changes in external and internal factors and the impact these changes may have on the business it vital. It’s just as important to explore potential new revenue opportunities designed to support future growth.
The Harrison Approach
Our Strategy Workshops help define and established a strong vision for your business, brand or product, defining the personality and brand DNA. Our proven methodology through thoughtful collaboration with our clients makes the approach effective whilst providing the foundations required build a strong and compelling brand.
Throughout the workshop process, we bring key stakeholders together, build a deep understanding of their business audience, their marketplace, business challenges and opportunities and the emotive pillars that will drive consumer purchase decisions.
Some of the areas we explore include:
• Defining your vision.
• Target Customer Profiling and Customer Journeys.
• Competitor Overview & Market Positioning.
• Emotive and Rational Benefits/Motivations/Modes and Differentiation.
• Brand Archetypes
• Brand DNA (Core values and Tonal Values)