Services: Brand Identity
What is a Brand Identity?
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers.
Why is brand identity important?
A strong brand identity always helps to build customer loyalty creating awareness and building trust.
The Harrison Approach
We develop brand identity’s that speaks to your customer. We build a brand narrative that is unique to the concept, with a tone of voice and intended personality that will resonate with the target guest. We develop alternative brand identity concept routes, one of which is developed into a final visual identity which will include the following:
– Logo — including secondary messaging (if required)
– Colour palette
– Font design
– Supporting graphic elements: pattern and iconography (if needed)