YO! Sushi partnered with Harrison to open their first restaurants in the U.S as part of their planned multiple restaurant roll strategy. Positioned on a prominent corner of a busy mall in New Jersey, it was important for the exterior design stood out, therefore the Harrison developed an illuminated vertical illuminated feature that flanked by interlocking “chop stix” style wood elements that frame to project the brand personality on each elevation of the storefront.
The principals also transferred to an interior ceiling feature and wall finishes throughout the restaurant. We celebrated the brands Japanese heritage by featuring a cherry blossom artwork wood wall providing a backdrop to the restaurant. YO! Sushi provides a distinctive, comfortable dining experience and a convenient for the “To Go” customers to enjoy whilst shopping in this busy New Jersey mall. This project provided Harrison with our first of many opportunities to support UK Restaurant brands as they enter the very competitive and complex US restaurant market.