Wyndham Hotels, TRYP Prototype
TRYP by Wyndham channels the energy of the City to help you explore like a local. Harrison were tasked with repositioning the design and developing a new global prototype. We explored all aspects of the brand and set about a strategic exploration exercise focused on enhancing the guest experience and distinguish the brand from its competitors. Our scope included Architecture, Interior Design, Branding for all guest facing areas and touch points.
The design narrative was built around the Spanish heritage of the brand. “Mi Casa es Su” or “My home is your home”. Simple patterns drawn from modern architecture and art forms are used to draw the eye and lead you on a journey though the space. Spain has long been called the “Land of Passion”. These cultural factors are all layered over a simple natural background. The hotel becomes the canvas for the local City and artwork and external brand association was used to maintain the TRYP promise to uncover the destinations unique culture.
“We hired Harrison to develop the new prototype design for the TRYP by Wyndham Hotel brand consisting of exterior, public spaces and guestrooms. Harrison quickly immersed themselves with the brand, not just from a design or guest expectation aspect, but as importantly from an operational perspective. There extensive experience in restaurant design allowed them to develop a public space that is flexible throughout all day parts and created a destination dining experience. They are truly innovative and their solutions push the creative boundaries and challenged the Brand in a positive way that paved for revenue generating streams, more streamlined operational ideas and great guest facing and engaging design's that changed the face of the TRYP Brand”. “I would recommend consulting and / or hiring Harrison for any future design development or project specific work”.
Nicholas Muir - Managing Director of Project Management. Wyndham