Main Event Orlando Point

Main Event Entertainment is America’s fastest growing bowling-anchored entertainment brand.

Balancing brand evolution which transcends generations with an understanding of how to flex the current operating model to maximise revenue potential is key, particularly in a highly populated tourist and conference area. We strategically designed the space with complete flexibility in mind to attract Main Event’s local customers and conference groups, introducing an edgy ‘bowl & bar’ casual lounge design aesthetic adding energy and personality. This offered choice alongside a typical family orientated bowling area. We also incorporating meeting rooms that seamlessly flex with dining area’s providing flexible operational options and multiple attractive zones for conferences.

mainevent.com

Interior design/Signage + wayfinding/Brand identity/Strategy
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"Our 'Eat.Bowl.Play.' brand of family entertainment has experienced tremendous success in recent years, but we needed design expertise to help take our concept to the next level. We are impressed with the portfolio of hospitality work completed by Harrison and we’re excited to partner with them in this effort"

Charlie Keegan President & Chief Executive Officer, Main Event Entertainment USA