Main Event Exterior Prototype Design
Main Event Entertainment is America’s fastest growing bowling-anchored entertainment brand. Harrison developed a new concept for the exterior prototype design. We were asked to explore the use of warm materials to help provide an approachable entrance facade and patio area which serves as an extension to the dining areas. Harrison developed strong brand messaging with the integration of an abstract star which helps with visibility and brand association. Following the successful completion of the new prototype exterior design, Harrison site adapted the design to existing stores as part of an extensive remodel program.
Our 'Eat.Bowl.Play.' brand of family entertainment has experienced tremendous success in recent years, but we needed design expertise to help take our concept to the next level. We are impressed with the portfolio of hospitality work completed by Harrison and we’re excited to partner with them in this effort.
Charlie Keegan, President & CEO Main Event Entertainment USA