Pizza Hut Restaurants appoints Harrison to design its largest ever UK refurb
22nd August 2016Share
Harrison is the hospitality design name at the helm of Pizza Hut Restaurants’ largest ever UK refurbishment, on the Eureka Leisure Park at Ashford in Kent.
The £785,000 restaurant renovation is part of a £60m nationwide refurbishment and restructuring programme by owner Rutland Partners, with Harrison already having rebranded over 100 Pizza Hut Restaurants across the UK since the end of 2013.
Our lead designer on the project, Aoife Kenny Fallon, explains that the new designs embrace the strong American heritage of the Pizza Hut Restaurants brand and create excitement for a broader customer base. She said: “A key part of our brief was to allow the Pizza Hut Restaurants brand to transcend from day to night, therefore much of our design focus has been on promoting the venue not just as a buffet, but also as a restaurant and cocktail destination for evening custom.”
She added: “The whole refurbishment has really got people talking. Frankly, if they weren’t, then we wouldn’t have succeeded in the job we set out to do. Right from the start, Rutland Partners supported a complete design review, enabling us to create a contemporary and vibrant restaurant environment with broader customer appeal.
“Their faith in our abilities is enormously gratifying but, more importantly, we know it will pay off for them. Pizza Hut Restaurants in Ashford will be a hugely positive game-changer for the future direction of the brand.”