It’s not just about plonking a logo on a cup!
Brand Development Process
19th November 2020Share
Surely, it’s more than just plonking a logo on a cup?
Is your brand ready to step up?
Does your brand identity look or feel dated?
Change is happening at an accelerated pace …
Phil Seddon, Head of Brand and Graphics, recently presented his thoughts on the changing behaviours and lifestyle of tomorrow’s consumers and what will influence which brands they decide to develop a long term relationship with. To review his slides follow this link
Phil focused on the following areas –
• Doing the right thing
• It’s more than plonking a logo on a cup!
• It’s all about me, me, me
• Get (hyper) local.
His summary is;
— Now is the time to do the leg work and get your house in order.
— A strong clear strategic plan needs to underpins all this.
— It’s time to re-evaluate your purpose and impact.
— What story do you want guests to tell about your brand?