It’s all about Me Me Me – What has the pandemic taught us about the customer experience?
30th September 2020Share
What has the pandemic taught us about the customer experience?
The challenge for all brands is to find ways of connecting with customers that provide value, substance, significance, meaning and usefulness beyond their current product and service definition and those offered competitively. This requires deep understanding of people’s lives. It means being smarter at developing real relationships. It also must be a dynamic process in keeping up with changes in ever changing clients wants and needs.
One of the real keys to long term brand success is investing so clients, trust us, value us, keep coming back to us, are willing to pay a premium for us, and choose to take us into their lives.
At a recent webinar Phil Seddon presented his thoughts on what he believes will help differentiate your brand.