The future of Hospitality Marketing is in Brand Storytelling
Now, more than ever, hospitality businesses need to rethink and develop their creative storytelling. Covid-19 has given the sector a once in a lifetime opportunity to reinvent who we are, throw out the old and welcome the new. It’s a chance to come out of this industry shake-up smarter, leaner and more efficient and stronger.
We have recently been working with The Cambridge Society Union, on a new visual identity and brand personality, specifically looking at;
– Acknowledging the Society’s longevity and dependability.
-Appealing to, and retain a broad audience — students, teachers, guest speakers, general public and tourists, and those with an event in mind.
-Sharing the ‘brand story’ – it’s what makes the experience valuable, enjoyable and shareable.
-Increasing the knowledge of the location.
-Highlighting offerings and the potential to accommodate events.
To see how Harrison completed and built the brand foundations for the creative direction follow this link to our case study.
How will restaurants in the US thrive in the New Normal?
A very good article published by McKinsey & Company (follow link to download a copy) who lay out potential timelines for the US restaurant industry’s recovery and actions that restaurants should take to cater to consumers’ new dining needs and preferences.
Our visual guide, titled Adapting to the new Normal, (to download see highlighted link). Our guide includes our thinking and ideas about possible strategic approaches, re-opening restaurants, dealing with customer anxiety, communication, adapting operational processes, affordable and flexible design solutions, dealing with high contact areas, external dining areas, regulations and advice and the potential role of technology.
Please contact us directly if you’d like a copy or to discuss any part of this guide via email@example.com or Kanderson@harrison.hn in the US.
See the link is here.
Adapting to the New Normal
Over the past few weeks, Harrison has been researching, reviewing and formulating a number of potential practical solutions geared towards the challenges that new social distancing rules may create across the hospitality sector.
This has forced us to think differently to how we have traditionally developed floor plans, interiors and back of house areas for clients. Nothing concrete has yet been outlined by the government on specific guidelines and we are still on a daily basis building a better understanding of the long-lasting effects of this virus.
Our guide, titled Adapting to the new normal, includes our thinking and ideas about possible strategic approaches, re-opening restaurants, dealing with customer anxiety, communication, adapting operational processes, affordable and flexible design solutions, dealing with high contact areas, external dining areas, regulations and advice and the potential role of technology.
Please contact us directly if you’d like to be sent a copy of this guide, or you can contact us directly on firstname.lastname@example.org, email@example.com or 07799 871819
London pub retailer Young’s has appointed Harrison to develop Enderby House in Greenwich. The historic building on the Thames Path will be restored to offer 140 covers inside, 70 on a ground-floor terrace and 30 on the roof. There will also be a first-floor octagonal private dining room with panoramic views. It is the company’s fifth pub in Greenwich and 18th on the Thames.
This historic building is where the cables for the first transatlantic underwater communications were loaded on to Brunel’s SS Great Eastern. It will be restored to former glories and reopen in the summer as a premium Young’s riverside pub with two terraces overlooking Canary Wharf.
The Juno Rooms – The Publican Awards 2020
We are delighted that Urban Pubs and Bars, new concept The Juno Rooms, Watling Street, EC4M 9DD, created by the Harrison team has been shortlisted for The Best New Pub/Bar category for the Publican Awards 2020.
Urban Pubs and Bars operate a number of successful traditional London pubs and bars. The Juno Rooms represented their first foray in a City of London and they instinctively knew they would have to evolve and adapt their portfolio to meet a different set of guest needs and expectations. An amazing transformation. Good luck everyone!