Agile brand design that increases revenue and responds to COVID-19 safety measures.

Harrison is here to help you enhance the guest experience by developing an agile brand design that increases revenue and responds to COVID-19 safety measures.

We offer a comprehensive range of strategic brand services in order to encourage brands to “think differently” to stay ahead of your competitors, adapt to these challenging times and retain/attract new customers.

Harrison is here to help! We want to support by giving back to the industry, therefore we are offering free initial consultation to all existing and new clients.

The links below offer further recommendations and insight developed for Hospitality, Restaurant & Retail brands.

Please click on the links below and switch on your sound.

Link #1 – Strategic CPMG Covid Playbook

Link #2 – Flexible restaurant design video

Link #3 – Think differently about off premise delivery video.


For further details about our consultation and services, please contact Keith Anderson

Tel: 469 268 4124





Restaurants aren’t dead; they’re just different.

Restaurants aren’t dead; they’re just different.

Or at least, they’ll have to become much more different from what they are if they’re to thrive in a rapidly evolving industry.

That’s the overall takeaway from a RestaurantSpaces discussion featuring Juliana Strieff, VP of Design & Construction for Blaze Pizza; Gabrielle Rosi, Senior Director of Store Design for Whole Foods; and Gwen Newland, Director of Design for Chick-fil-A; that was moderated by Paul Wainwright, Design Director for global architecture and design firm Harrison.

As off-premises dining and third-party delivery continues growing at an exponential rate (especially with the current state of affairs), restaurant design must be reimagined to accommodate this change in customer behaviour, while still appealing to those who want novel dining experiences.

Follow the following link for the entire article.

Dallas’ Beloved La Madeleine debuts exciting new bakery concept in Uptown

La Madeleine debuts new bakery concept in Uptown, Dallas

Harrison is working on the La Madeleine French Bakery & Cafe in Dallas which is an exciting new bakery in Uptown Dallas, on the ground floor of High Street Residential’s Residences at Park District, a new mixed-use development at 2100 Olive St. It’s slated to debut in summer 2020.

According to spokesperson Jacqueline O’Reilly, this location represents a brand new petite format that will be tailored to meet the needs of the building and the neighbourhood.

At 2,500 square feet, it will occupy a smaller footprint than the usual 4,500 to 5,000 square feet of a typical la Madeleine, with a sharper focus on convenience and flexibility including an array of to-go foods. The location will also feature a vastly expanded coffee and espresso program, and a bigger commitment to croissants

“It’s a completely new la Madeleine experience,” O’Reilly says. “We’re bringing forward the famous recipes la Madeleine is known for, of course, but are excited to introduce guests to many new, bakery, salad, sandwich and shareable offerings.”

“The vibe of la Madeleine Park District is a modern, charming French escape,” she says. “Our landlord at Park District was looking for something special, so this was the perfect opportunity for us to create a daily French retreat for guests, a place that people feel welcome throughout the day.”

She says that la Madeleine classics will be front and center including their signature salads and soups, plus French viennoiserie, pâtisserie, coffee, wine, and sandwiches — “but with a lot of awesome menu innovations,” including dishes they culled from R&D trips to France.

They’ll also be promoting their catering services, which are a hot commodity in the downtown/Uptown areas.

The Residences are a part of Park District, which includes offices, restaurants, and luxury residences. The residential tower, which was developed by High Street Residential, the residential subsidiary of Trammell Crow Company, and joint venture partner, MetLife Investment Management, is connected via a grand plaza to PwC Tower at Park District. Le Madeleine will have pedestrian access via the plaza and Olive Street and feature multiple outdoor patios.

The space will incorporate two shaded patios and boast a quaint French-bakery façade, but the interior will be an open design, a departure from their traditional homey floor plan. Seating options will include bar stools running along the windows, a community table, and banquettes.

1751 The Distillery Bar & Kitchen – Hilton, London Bridge

Completion of a new F&B Concept at 1751 The Distillery Bar & Kitchen at the Hilton in London Bridge

We’ve recently completed a new F&B concept called 1751 Distillery Bar and Kitchen on the ground floor of the Hilton, London Bridge, named after the gin act of the same year. It was an ex Jamie’s Italian, which we have transformed over 12 weeks. Even with the impact of the recent Coronavirus it’s performing incredibly well and is still building, especially group bookings.

Rarebreed dining to open its fourth site as it launches a new seafood concept

Rarebreed dining to open its fourth site as it launches a new seafood concept

We are all excited to be working with the Rarebreed Dining Company who will open its fourth site early next year with a brand new concept that focuses on seafood,

Rarebreed Dining Company acquired The British Volunteer in Waverley Road in Weybridge, Surrey, from an independent operator earlier this year and will relaunch the new concept as 80-cover restaurant called The Waverley Inn in February 2020.

The venue will feature an open-plan dining room, gin bar, a garden room with a chef’s table and a 50-seater terrace. The property will also house the group’s head office. The Waverley Inn will focus predominantly on seafood cooked over an open flame with a fresh fish counter but, in keeping with Rarebreed tradition, larger sharing steaks cut from its in-house butchery will also be available as daily specials.

Over the past few months, we have completely redesigned the brand identity and harmonised their brand hierarchy across the entire network to communicate the provenance of their unique offer.