Brand Storytelling is the future of Hospitality Marketing

Storytelling

10th August 2020

By richard

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The future of Hospitality Marketing is in Brand Storytelling

Now, more than ever, hospitality businesses need to rethink and develop their creative storytelling. Covid-19 has given the sector a once in a lifetime opportunity to reinvent who we are, throw out the old and welcome the new. It’s a chance to come out of this industry shake-up smarter, leaner and more efficient and stronger.

We have recently been working with The Cambridge Society Union, on a new visual identity and brand personality, specifically looking at;

– Acknowledging the Society’s longevity and dependability.

-Appealing to, and retain a broad audience — students, teachers, guest speakers, general public and tourists, and those with an event in mind.

-Sharing the ‘brand story’ – it’s what makes the experience valuable, enjoyable and shareable.

-Increasing the knowledge of the location.

-Highlighting offerings and the potential to accommodate events.

To see how Harrison completed and built the brand foundations for the creative direction follow this link to our case study.

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