A Goose Goes to Europe

12th May 2020

By richard


As we tentatively start moving forward to re-opening the hospitality sector we are showcasing a number of recent projects, starting with Goose Island, Shoreditch, London which opened last year. Our concept presentation is linked here

The Goose Island Beer Company is a craft brewery that originated from Chicago, Illinois with a number of brewpubs named after an artificial island in Chicago. The founder John Hall created the micro-brewery following a tour of Europe in 1998 sampling different beers pint by pint. We were asked by the owners Anheuser-Busch to translate and adapt the unique personality of the US-based operations into Shoreditch, East London. Our design was influenced by Chicago’s stripped-back Warehouse interiors. The space was broken into a number of discrete areas accommodating live music, an authentic US micro-brewery and comfortable lounge and dining areas away from the main bar area. We also developed an ingenious way to reduce or extend table tops depending on the time of day.

As the founder said, “America deserves some damn fine beer like this, too.”